UCoat It® America Named "The Exclusive Floor Coating of
AUBURN HILLS, Michigan, Nov. 2, 2010 - UCoat It America LLC, a leading provider of commercial-grade epoxy floor coating systems for consumer and trade markets, has reached an agreement with the National Association of Stock Car Auto Racing Inc. (NASCAR) to become "The Exclusive Floor Coating of NASCAR Performance."
This multi-year agreement with NASCAR Performance provides UCoat It with a marketing platform to enhance and differentiate its products and drive sales. UCoat It will utilize the NASCAR Performance marks and intellectual property on its packaging, as well as within literature, on its advertising and promotional programs, and at industry events.
"UCoat It's agreement with NASCAR distinguishes its products as consistent with the performance and quality of NASCAR," said Todd Armstrong, managing director, NASCAR Automotive Group. "We're proud to welcome UCoat It as an integral partner in NASCAR Performance's efforts to educate consumers about the importance of vehicle and garage maintenance."
"Most of our customers are looking for ways to keep their garages clean and orderly," said John Carafelly, vice president of marketing for UCoat It America. "NASCAR Garages and Race Shops are among the cleanest and best kept, and are a great reminder for NASCAR fans that proper maintenance of a vehicle is more rewarding when it's done in a clean and neat work space."